Brite Play
From Payment to Sign-Up in Seconds
Combine payment, KYC, and account creation into one flow, delivering a fully verified and funded consumer instantly.
What is Brite Play?
Brite Play condenses minutes of form-filling into a single, high-converting flow. Full account creation and funding in a user journey designed for maximum conversion.
One Flow. Multiple Benefits.
Skip the complex forms without skipping KYC. Brite Play is the fastest way to acquire high-value consumers and automate your data collection – all in one journey.
Accelerate Conversion
Eliminate the single biggest barrier to entry—the registration form.
Drive High-Value Payments
Gain a proven uplift in the average payment value across consumers.
Smoother Onboarding
Speed up your consumer acquisition with specific KYC data and minimal friction.
Deliver Great UX
An onboarding and payment flow that inspires long-term retention from the start.
Why Brite Play is essential for businesses where account creation causes payment friction
“The truth is, merchants are losing consumers at the KYC wall – watching them fail to convert at sign-up. Brite Play is the essential fix for that acquisition leak. It eliminates the friction by combining forms, verification, and payment into a simple flow that takes seconds. Enabling merchants to stop demanding paperwork, and instantly acquire a verified, compliant, and crucially happy consumer.”
The Brite Play Experience
Features to Keep Consumers Coming Back
Brite Play is a complete customer acquisition and retention solution.
01 -- 05
Instantly collect first/last name, address, date of birth and ID number.
Enforce anti-money laundering controls by ensuring payouts are sent to verified payment accounts.
Ensure funds are always transferred from a verified user preventing a bad actor topping up a legitimate account.
Display Brite optimally, aligned to your checkout strategy – alongside other payment methods or as a standalone.
After the initial payment, consumers can log in directly to a merchant using their secure bank credentials.
Brite Performance
Full compliance doesn’t require sacrificing speed or conversion; gain the fastest route to a fully verified and funded consumer.
<60s
To pay and sign-up: Allow consumers to verify, register, and fund their balance in seconds, not days.
+7.7%
Higher AOV: Proven average uplift in payment value per transaction across merchants using Brite Play.
<20s
KYC can be a lengthy process. This key step takes less than 20 seconds to complete when combined with a payment.
Our Customers
Gaming
The Brite Play product was exactly what we required. With it, we've had much fewer customer support contacts. The product is extremely reliable and robust, and the payment method has become familiar to our customers.
Gaming
We’ve seen quite a few positive effects since bringing Brite in as our payment method. Our conversion rate of players from the site to becoming first-time depositors is among the highest in the markets we’re in.
Rhino Entertainment
Minimal Calls. Maximum Data.
Built on a high-efficiency API design, Brite Play reduces friction for both your consumer and your servers. Explore the docs and see the technical advantage.
Your Brite Play Questions Answered
Any more questions?
What is Brite Play?
Brite Play is Brite’s all-in-one unified solution that merges the complex processes of KYC/account verification and the first payment/deposit into a single, high-conversion flow. It eliminates the need for manual form-filling and document uploads, delivering a fully verified, compliant, and funded consumer in seconds.
What impact can we expect on our Average Order Value (AOV) using Brite Play compared to standard payment flows?
Internal Brite data across various merchants has shown that Brite Play can deliver a significant average order value (AOV) uplift. We’ve seen up to a 31% increase in AOV and an average of 7.7% increase across all merchants using Brite when comparing Brite Play deposit amounts to regular payments.
This is attributed to the optimised, low-friction experience and the strong consumer trust generated by paying directly through their bank environment. (Note: While we can’t provide a precise figure without a specific A/B test, industry data shows optimisation tools can increase AOV significantly.)
How much faster is the Brite Play onboarding process compared to traditional registration and payment flows?
Brite Play dramatically reduces friction, transforming the sign-up and payment process from a multi-step, minutes-long task into a fast, single-session flow that takes less than 60 seconds. This speed is achieved by leveraging bank-verified data and instant payment initiation simultaneously.
What is the technical impact (API calls/overhead) of combining KYC and deposit into one API flow?
The technical benefit is significant simplicity and reduced overhead. Instead of managing separate API integrations for identity verification, account creation, and payment processing, Brite Play consolidates these steps behind a single, clean API flow. This minimises the technical complexity and testing burden on your development team.
How does Brite’s closed-loop payout system work? Is it a mandatory requirement for all payout transactions?
The closed-loop payout system is a key AML/security control where withdrawals are restricted exclusively to the bank account that initiated the original deposit. This mechanism is important for Brite Play as it confirms the verified identity is tied to the movement of funds, preventing money laundering and account takeover fraud.
The industry in which your business operates will abide by regulations that dictate whether this process should be mandatory. If so, Brite Play is here to help you stay compliant.
Does Brite Play fully satisfy our initial KYC/AML requirements, or is further verification needed?
Brite Play provides bank-verified data and proof of identity at the point of funding. This reduces the need for manual document checks and gives you a greater ability to ensure your consumer is compliant from the first transaction. Further Enhanced Due Diligence (EDD) may still be required based on your specific risk model or a consumer’s subsequent behaviour.
Any more questions?